China interested Cadillac for two reasons. First, the country should have exceeded the US and Europe caught up in terms of luxury cars demand before 2020. Then there is the second outlet of the brand after his homeland, the number of 2014 deliveries (November 30) totaled 64,359 units (+ 51%) against 154,600 units (- 6%) in the United States.
So Cad 'will put the package in the next 5 by presenting nine new models (there will perhaps not as much elsewhere, cars are often broken down into long version as ATS) and more than 95% range will be produced locally. It will also be the first manufacturer to offer 4G LTE and, starting next year.
Otherwise, Cadillac has awarded its Communication to the global Publicis Worldwide. This company replaces Lowe & Partners (group Interpublic Group of Companies), which took care since 2013.
via GM
Saturday, 6 December 2014
Cadillac, deux infos
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